To compete effectively in today’s rapidly ever-changing digital world, Communications Service Providers (CSPs) need to make their business customer-centric in order to deliver a personalized customer experience (CX) for their subscribers while running leaner operations.

The adoption of 5G technologies such as network slicing, virtualized RAN (vRAN), software-defined network (SDN) and network function virtualization (NFV) creates new complexities as to how CSPs deploy and operate at scale. To improve their chances of success, CSPs need to gain intelligence from the network to assist operations, planning and to increase automation.

In this 2020 Hype Cycle, Gartner highlights the market adoption and business impact of key technologies and capabilities for CSP operations.

CSP technology and operations leaders should scrutinize the potential of these capabilities to enhance agility and efficiency in their operations and  competitiveness of their offerings.

Download this Gartner Hype Cycle to:

  • Identify the priority technologies and capabilities that are important to your business and operations,
  • Determine when to act upon those trends and technologies based on your business strategy,
  • Explore recommended actions and discover the list of technology providers recognized by Gartner.
Gartner Hype Cycle for CSP Operations 2020

 

Gartner, Hype Cycle for Communications Service Provider Operations, 2020, Amresh Nandan, 22 July 2020

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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Guavus Recognized by Gartner as a Vendor in CSP Artificial Intelligence (AI) & Data Monetization

Since its inception in 2006, Guavus’ mission has been to accelerate the CSPs digital transformation journey by providing analytics solutions that deliver real-time insights, right-time decisions and closed-loop actions to lower costs, optimize CX and raise revenue.

Improving Subscriber QoE thanks to AI-driven Operational Intelligence

Guavus offers AI-based analytics to detect, reduce and resolve mobile network performance issues and incidents. Guavus’ advanced algorithms allow CSPs to interactively explore quality-of-experience (QoE) metrics and indicators to reduce the mean-time-to-repair (MTTR) when technical and operational issues arise. By ensuring a better QoE and delivering a higher NPS (Net Promoter Score) means less subscriber churn, loss of potential subscriber revenue and a higher likelihood for future increased ARPU.

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Augmented Operational Intelligence for CSPs
Improving CSP Data Monetization Programs

Improving CSP Data Monetization Programs

Guavus offers CSPs the ability to capture and analyze subscriber event data, collected from the network (without the use of cookies or an application footprint on the mobile device) and to understand behavioral patterns across subscriber segments. CSPs can leverage these real-time insights to engage their subscribers with the suitable communication programs to improve the adoption of the proposed services. These behavioral insights can also be securely monetized for targeted marketing campaign activity and personalized digital advertising, enabling CSPs to offer digital services, such as regional or home-grown data services tailored to the subscriber needs.

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Introducing Guavus-IQ’s Portfolio

The Guavus-IQ portfolio provides a multi-perspective AI-driven analytics and an operator-friendly experience, delivering real-time insights to identify subscriber & network behavioral patterns that can adversely affect service experience. Guavus enables CSPs to increase revenue opportunities through data monetization, and helps reduce costs with improved operational efficiency.

Deployed at large and varied operators worldwide, Guavus differentiates itself on its efficient resource usage and data ingestion, long history of telecom expertise, low-code development, network vendor independence, and the ability to handle massive scale.